There are two types of food:
- Those dense in nutrients
- Those dense in calories (these usually taste great but don't provide many nutrients)
The body uses both types for energy and macronutrients.
Fat loss happens when you're in a calorie deficit, so you can see results eating either type. This is what we teach inside the Life Plan.
You can eat the foods you enjoy and still make progress, as long as you understand balance and portion size.
What food does your body actually need?
The body needs a certain amount of nutrients each day. Eating more doesn't make you "healthier" - it just means extra calories.
A chocolate bar isn't"bad". It just has fewer nutrients that, say, a bowl of grapes.
Eating chocolate would only lead to fat gain if your overall calorie intake is higher than what your body uses.
And if you're not eating enough nutrient-dense foods, you run the risk of missing essential nutrients - which can lead to all sorts of health issues.
Key Points:
- There's no such thing as "good" or "bad" food.
- Food either provides more or fewer nutrients. It’s so important you remember this and never demonise food.
- Understanding calories/energy balance and micronutrient intake matters so much more than cutting foods.
There's plenty of useful articles within our Life Plan's Help Centre. We recommend taking time to educate yourself further with this. - Aim for roughly 80% nutrient-dense foods and save 20% for 'treats'.
All of this helps support long-term, sustainable fat loss - without restriction or guilt.
Example of the 80/20 rule on the Life Plan:

On the Life Plan, members learn how to hit their calorie and macro targets while enjoying real foods. That 80% provides enough micronutrients for health, while the other 20% keeps your life enjoyable - pizza, chocolate, or whatever fits your day.
Round-up:
You could eat "healthily" 100% of the time, but there's no bonus for over-restricting yourself. You can't be "super healthy" so you may as well still enjoy your favourite treats without the guilt.
If convenience matters to you, check out our guide to the best ready meal macros to make hitting your goals easier.
Get started with the Life Plan today.

